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Specialist Content Editor : Digital at BT

BT Group Logo

35283 - 41410 GBP ANNUAL

BT Group

London, United Kingdom

Philip Jansen

Unknown / Non-Applicable

Company - Public

1846

Published Today

Specialist Content Editor : Digital at BT

Job Req ID: 9728
Posting Date: 19-Jan-2023
Function: Content & Design
Location: Deansgate, Manchester, United Kingdom
Salary: Competitive, with great BT benefits
We’re the largest telecommunications in the industry. With over 9,000 employees and 34 million customers, we generate over £10 billion in revenue. This offers enormous opportunities for you to join us on our rapidly accelerating journey towards being number one in the market.

BT Consumer is home to three household brands – BT, EE and Plusnet. Collectively, we generate more revenue than any other part of BT and we serve the whole of the UK. All three provide home phone, broadband, TV and mobile services and we’re aiming to create a connection in every home in the UK by 2025.

“We're going beyond 4G, 5G, Wi-Fi and ultrafast broadband to seamlessly connect our customers wherever they are to the things that matter most to them.” Marc Allera, CEO, BT Consumer

About the job
Flexible working, 3 days a week in one of our UK digital hubs and 2 days a week wherever suits you.
  • Manchester
  • Birmingham
  • Bristol
  • London
  • Leeds


As a Specialist Content Editor for BT Consumer, you’re an expert in content production, strategy and optimisation of content. You’ll work closely with Developers, Content Designers and Product Designers to help create exceptional digital content.

Working in small dynamic teams, you’ll help create user journeys for our products and services by developing our website and/or app pages that meet our users’ needs. You’ll manage the full lifecycle of our content, including helping to create impactful campaign experiences and trialling content through personalisation and A/B testing.

You’ll become the go-to person for CMS expertise and best practice and play an active role in the development of the components we use to build and deliver content. You will help define and deliver ways of working and governance and training, ensuring that our Content Editors follow best practice and adhere to the governance.


Our focus is content quality over quantity. Your role will be crucial in producing high-quality content that’s well researched, accessible, evidence based, and SEO informed. You will support junior Content Editors as they learn their craft through mentoring and training.


With a strong online publishing background, you will have the opportunity to be involved in content creation, curation, editing, publishing, and the technical side of production. And you’ll be an advocate for content governance and be responsible for maintaining the content in the CMS.

Working with us
We need you to be ready to challenge ways of working and embrace learning at every opportunity. You’ll get behind our mantra of ‘build, measure, learn’ – always working in ways that put the user experience first.

You'll love it here if you like to:
  • work fast, always learn, accept failure, and iterate again
  • always start with user needs, working towards user outcomes and business goals
  • champion simplicity, efficiency and consistency, in all your work
  • collaborate across team boundaries, using shared, agreed processes, tools and methods.

What you’ll be doing:
  • building, editing and publishing content in our CMS, Adobe Experience Manager (AEM)
  • using Headless AEM, building content models, content fragments and providing JSON files
  • testing content, troubleshooting, helping investigate issues, and provide fixes during AEM releases
  • working closely with developers and designers to continuously create and improve content and how it’s delivered to the end user
  • collaborating with our in-house SEO Specialists to ensure content is SEO informed and optimised
  • using research and data to inform your work
  • supporting designers to present complex information in a brilliant, personal, and simple way
  • ensuring content is accurate, error free, accessible and compliant by following the Web Content Accessibility Guidelines (WCAG) and challenging when it isn't
  • supporting content creation by proofreading and acting as a second pair of eyes to ensure accuracy and consistency of content
  • using automated Accessibility testing tools, such as Wave or other browser plug-ins
  • contributing to the overall CMS and content production and strategy model
  • ensuring that best practice, governance and ways of working are being adhered to
  • helping create and deliver training materials for using our publishing systems
  • helping identify and implementing the best ways of working when delivering content
  • proactively supporting and helping to organise the wider content editor community at BT
  • proactively working with peers across engineering and product to identify and implement content automaton solutions, content delivery and management solutions
  • provide occasional out of hours content support for major campaigns.

Your experience:
  • Proven experience of creating, producing and updating content in AEM
  • Ideally experienced using Headless CMS
  • Experience in delivering content that adheres to SEO and web accessibility guidelines
  • Involvement in maintaining ways of working, governance and guidance
  • Supporting junior Content Editors
  • Working with content publishing processes and content governance
  • Experience working with agile, multi-disciplined teams in a fast-paced environment
  • Experience in using data and insights to inform decisions and improve content.

Why choose us?
There’s never been a more exciting time to join BT. We’re investing hundreds of millions of pounds into transforming the way we work to create, not just the most incredible digital experiences, but something that customers talk about to their friends and family as the best in the UK.

You’ll be supported every step of the way, with access to in-house and external training, and regular opportunities to learn from your peers. Within BT Consumer Digital, we have groups and programmes dedicated to developing leadership, promoting wellbeing, ensuring good work is recognised and organising great social events.

Our ambition is to have exceptional digital products, loved by our customers for being personal, simple and brilliant. Every day we have the chance to positively impact the lives of the millions of customers that engage with us. To bring them close to the things that matter most to them. This is your chance to join us on our ground-breaking journey.

How to Apply
It's easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Don't worry if you need to make changes - you'll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!


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